The MILWAUKEE® 35ft STUDMC Tape Measure is the most durable tape measure in the industry. This tape measure retracts smoothly in harsh jobsite conditions and extends with force through debris when taking measurements on the ground. EXO360MC tear and wear resistant blade technology protects your blade on the jobsite and delivers the most durable blade. The fully reinforced impact resistant frame and double-sided anti-tear coating on the first 6 inches of the blade ensure greater longevity in tough on-the-ground working conditions. The STUDMC Tape Measure features a high visibility blade for better readability in various jobsite environments. The tape has a 17ft reach from the case and a 14ft reach when held in hand, allowing you to take long measurements alone and providing greater reach on the jobsite.